Tech Innovation
May 14, 2026
Beyond the Hype: How to Evaluate Emerging Technology for Real Business Value
Emerging technology promises innovation, efficiency, and competitive advantage, but the road is littered with failed investments—the 2022 metaverse hype being a prime example. To avoid costly missteps, organizations need a disciplined evaluation framework. Drawing on Forrester''s ReCPI model (Research, Communicate, Prove, Integrate) and benefit horizons, this article provides a practical guide to separating genuine opportunity from marketing noise. Learn how to assess risk, build business cases, and align short-term wins with long-term strategic goals, ensuring your tech investments deliver measurable returns rather than becoming another cautionary tale.
